Showroom is a new Helsinki Design Week event in design, spatial design and lighting, targeted at professionals.
The event is organised and produced in cooperation with the Habitare fair at Messukeskus in Helsinki. Showroom Walk ’satellites’ will also bring the event to the exhibition spaces of businesses around Helsinki.
Programme theme ‘Different thus Better’ has to do with experiences, future homes, material innovations, lighting, leadership, money, the importance of concepts and the power of storytelling.
Instead of traditional case presentations, Showroom points the way, stirs an intellectual challenge and highlights fascinating possibilities. Discussions take place among people who all get things done and are able to work away from the mainstream.